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- W2379557954 abstract "Starting from analying the core idea,model and strategy of experiential marketing,the author explores the experiential marketing model of sports product in order that marketing of sports product can adapt to the experiential economy." @default.
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- W2379557954 date "2009-01-25" @default.
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- W2379557954 title "Construction of Experiential Marketing Model of Sports Products" @default.
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