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- W2379704191 abstract "Individual psychological factors and external environment factors can influence consumers' purchasing decisions.In this article an analysis is made about the influence of the two selected external environment factors of the referential group and situation upon mobile phone shopping decisions through perceived values.The result shows that the network reference group and emotions affect purchasing probabilities through perceived values with positive value load perceived of the network group,negative value load perceived of emotions,and positive value load perceived of purchasing decisions." @default.
- W2379704191 created "2016-06-24" @default.
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- W2379704191 date "2015-01-01" @default.
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- W2379704191 title "Empirical Analysis of Consumers' Mobile Phone Online Shopping Decision" @default.
- W2379704191 hasPublicationYear "2015" @default.
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