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- W2379887663 abstract "Tourist caravan has been an innovation in China's tourist marketing in recent years.National Tourism Administration has organized various government departments and tourist companies to host tourist caravan activities in European countries,the United States,Japan and Korea.Hundreds of activities have been hosted both at home and abroad.At present,the publicizing activities of tourist caravan have penetrated into many fields such as trade and commerce,science and technology,culture and sports.The successful exploration of tourist caravan has promoted the development and progress of tourism industry,especially initiating the new model of tourist destination marketing.The paper tries to sum up its six distinguishing features:widespread,sensational,vivid,interactive,repetitive and overlapping,analyses the tourism marketing management and operative mode and elaborates six breakthroughs:innovation in strategy,mode,brand,image,market and channel." @default.
- W2379887663 created "2016-06-24" @default.
- W2379887663 creator A5018003744 @default.
- W2379887663 date "2002-01-01" @default.
- W2379887663 modified "2023-09-23" @default.
- W2379887663 title "Tourist Caravan:A Successful Practice of the Innovation of Tourist Marketing in China" @default.
- W2379887663 hasPublicationYear "2002" @default.
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