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- W2380057364 abstract "In recent years,in the process of building China's market economy,some of the moral issues related to marketing have become more prominent.Strengthening marketing ethics through moral capital investment is an important method to improve the marketing environment and regulate market order.Capital investment into marketing ethics should be used to improve the internal and external environment of businesses and focus on settling the moral failures in these areas." @default.
- W2380057364 created "2016-06-24" @default.
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- W2380057364 date "2011-01-01" @default.
- W2380057364 modified "2023-09-26" @default.
- W2380057364 title "The Value of Moral Capital in Marketing and Its Specific Application" @default.
- W2380057364 hasPublicationYear "2011" @default.
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