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- W2380333477 abstract "With the combination of connotation and characteristics of university brand,the interview method to develop the measurement dimensions and index system of university brand image is used.Considering the hierarchy and fuzzy characteristics of university brand image,an evaluation model of university brand image based on the method of fuzzy comprehensive evaluation is constructed.And a practical example is used to apply to this model." @default.
- W2380333477 created "2016-06-24" @default.
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- W2380333477 date "2013-01-01" @default.
- W2380333477 modified "2023-09-23" @default.
- W2380333477 title "An Evaluation of University Brand Image Based on Fuzzy Comprehensive Evaluation" @default.
- W2380333477 hasPublicationYear "2013" @default.
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