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- W2380388622 abstract "The present paper, based on a contrastive investigation of positivistic and qualitative approaches, throws light on the origin, theoretical foundation and research procedure of ground theory, a technique of qualitative studies. The paper further points out that ground theory, by providing the qualitative studies with a whole set of procedure and techniques, and bridging the gap between empirical study and theoretical study, helps, to a great extent, in the methodological construction of mass media studies." @default.
- W2380388622 created "2016-06-24" @default.
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- W2380388622 date "2004-01-01" @default.
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- W2380388622 title "How Qualitative Studies Theorize?——On Ground Theory and its Revelation for Media Study" @default.
- W2380388622 hasPublicationYear "2004" @default.
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