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- W2380417070 abstract "It is not known if good customer experience can enhance customer trust and then promote the customer loyalty.From the perspective of customer experience,this article builds a customer experience and customer loyalty concept model with the introduction of intermediate variables of customer trust.And through the empirical of questionnaire survey way,the results show that: the five dimension of customer experience has a significant positive effect on customer trust;customer trust has no significant influence to customer behavioral loyalty,but has a significant positive effect on customer attitudinal loyalty." @default.
- W2380417070 created "2016-06-24" @default.
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- W2380417070 date "2012-01-01" @default.
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- W2380417070 title "Can Customer Experience Create Customer Loyalty" @default.
- W2380417070 hasPublicationYear "2012" @default.
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