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- W2380453800 abstract "Public relations and marketing concept are very important management f unction. The main function of public relations in library is intercommunion. The main function of marketing concept is winning a satisfactory social benefit. In tegrating public relation and marketing concept in library, not only sets up fav orable image so as to receive support,, but also promotes the sales of informati on products and service, so as to gain better social benefit, and enables the li brary enterprise to develop with leaps and bounds." @default.
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- W2380453800 date "2004-01-01" @default.
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- W2380453800 title "Discussion on the Integration of Public Relations and Marketing Concept in Library" @default.
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