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- W2380457004 abstract "Universities is an important part of the state education system.Building Universities' brand plays a significant role in forming the competitive advantage,improving quality-oriented education,readjusting the education structure and guiding the healthy education consumption.And that the essential elements of the Universities' brand are the ideas,characteristics of running a school and the ranks of faculties and the President.And on basis of which,this paper puts forward the dealing strategies of Universities` brand establishing,brand promoting,brand maintenance and brand outspreading." @default.
- W2380457004 created "2016-06-24" @default.
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- W2380457004 date "2007-01-01" @default.
- W2380457004 modified "2023-09-24" @default.
- W2380457004 title "On the Brand-building Elements of universities and Its Management Tactics" @default.
- W2380457004 hasPublicationYear "2007" @default.
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