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- W2380497215 abstract "LOHAS has become a popular concept all over the world.However,as a market segmentation concept from western countries,it's realistic significance in China has been questioned.This study selected internet users as research object,and took ecotourism as a focal point.Taking the quantitative analysis as the dominant approach,the study tried to explore the influence of LOHAS consciousness upon consumers' behavior.This study shows that apparent differential indwell in LOHAS consciousness among the consumers of some different demographic variables(in marital status and age variable),and apparent differential indwell in consumer behavior between high level LOHAS and low level LOHAS,the correlation between consumers' LOHAS consciousness and ecotourism consumer-satisfaction is significant.and there exists hierarchy in consumers' LOHAS consciousness,every group has its own characteristics after clustering analysis.This result provides suggestions on using LOHAS as a segmentation for marketers." @default.
- W2380497215 created "2016-06-24" @default.
- W2380497215 creator A5091555242 @default.
- W2380497215 date "2009-01-01" @default.
- W2380497215 modified "2023-09-26" @default.
- W2380497215 title "Demonstrational Analysis on Consumers' LOHAS Consciousness:Take Ecotourism as an Example" @default.
- W2380497215 hasPublicationYear "2009" @default.
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