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- W2380501981 abstract "The popular rainproof clothing in the current market cannot completely meet the needs of female consumers in functionality and comfort.With questionnaire survey of 200 women,requirements of female consumers for rainproof clothing were analyzed and evaluation indicators of rainproof clothing were summed up and the importance of each indicator was obtained.The result shows that women like the rainproof clothing with opening in front center best and favorite blue color.They hope that the cap of rainproof clothing can be adjustable and is suitable for women to wear skirts in rainy days.Most consumers hold dissatisfaction with the marketing rainproof clothing due to the main factors as affecting sight when turning head and face exposuring to rain windward.The most important factors which withdraw women consumers to buy rainproof clothing are poor air permeability and moisture transmission,price,if or not the trousers and shoes will be wet as well as convenient wearing and fashionsense." @default.
- W2380501981 created "2016-06-24" @default.
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- W2380501981 date "2013-01-01" @default.
- W2380501981 modified "2023-09-23" @default.
- W2380501981 title "A survey on female consumers' rainproof clothing demand" @default.
- W2380501981 hasPublicationYear "2013" @default.
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