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- W2380587321 abstract "Brand strategy is the first priority for multi-national corporations in today's knowledge-based economy. Advertising culture plays a special part in operating companies and corporations. The globalization of marketing makes international trade increase in a surprising rate and intercultural advertising is therefore much more frequent than ever. This has posed great challenges for translating trademarks, which acts as special forms of advertising. This paper deals with translating trademarks from the perspective of international advertising culture." @default.
- W2380587321 created "2016-06-24" @default.
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- W2380587321 date "2004-01-01" @default.
- W2380587321 modified "2023-09-25" @default.
- W2380587321 title "International advertising culture and translating of trademarks" @default.
- W2380587321 hasPublicationYear "2004" @default.
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