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- W2380593537 abstract "Market share and sales are important indexes to measure the success of new product launches; however,serious uncertainty of new product demand is the main difficulty to make decision for enterprise. Considering this,we describe the demand of new product with partial information,and design a new contract based on VMI,consignment and sales rebate.By means of the worst-case robust optimization approach,the improvement of corporation with the new contract is analyzed.The result shows that the new contract can control the risk of new product launches,improve market share,enhance enterprise benefit,and all of these would effectively support the new product launches." @default.
- W2380593537 created "2016-06-24" @default.
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- W2380593537 date "2013-01-01" @default.
- W2380593537 modified "2023-09-26" @default.
- W2380593537 title "The model of new product supply chain under vendor-managed inventory with consignment and sales rebate" @default.
- W2380593537 hasPublicationYear "2013" @default.
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