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- W2380663797 abstract "The essay begins with the present market conditions of the OTC drugs in our country. It researches the marketing strategies of transnational and local pharmaceutical enterprises from four aspects including product,price, access and promotion. It also puts forward that the enterprise should be strict to the quality,improve the marketing channels,avoid channel conflict and construct the new marketing management network. At the same time,the enterprise should choose effective media,highlight the positioning of products,put the brand of products in the consumer's heart deeply and meet the need of consumers." @default.
- W2380663797 created "2016-06-24" @default.
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- W2380663797 date "2014-01-01" @default.
- W2380663797 modified "2023-09-25" @default.
- W2380663797 title "The Discussions about the Marketing Strategy of OTC Drugs in Our Country" @default.
- W2380663797 hasPublicationYear "2014" @default.
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