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- W2380670674 abstract "This study outlines the concept of hotel wedding banquet,analyzes it's different levels using product theory,and consequently summarizes the wedding banquet characteristics,which are commemorate,symbolization,situationality,sociability,and One-off consumption.Moreover,based on theater theory the Wedding Banquet Theater Model is built after studying hotel wedding banquet's stage elements.Finally,combining with experience marketing,integrated concepts,products,features and theater model,the paper discusses the hotel wedding banquet Experience Marketing Model on space and time dimensions." @default.
- W2380670674 created "2016-06-24" @default.
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- W2380670674 date "2013-01-01" @default.
- W2380670674 modified "2023-09-27" @default.
- W2380670674 title "A Study of Hotel Wedding Banquet Theater Model and Experience Marketing Model" @default.
- W2380670674 hasPublicationYear "2013" @default.
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