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- W2380993818 abstract "The huge international media groups have some precious experiences that we can learn: building the mediaimage through good brands, employing modern managing methods, stressing the content, leading the market throughskilled techniques of capital maneging, aiming at the whole world and training talented professionals. There exists a biggap between the media groups in our country and the international media groups. In order to develop our own mediagroups, we should practice the advanced experiences according to the situation of China." @default.
- W2380993818 created "2016-06-24" @default.
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- W2380993818 date "2002-01-01" @default.
- W2380993818 modified "2023-09-25" @default.
- W2380993818 title "Reflections on the Developmental Strategy of the Chinese Media Group" @default.
- W2380993818 hasPublicationYear "2002" @default.
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