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- W238112 abstract "Chapter aimsBy the end of your study of this chapter, you should be able to:- See public relations as a link between organisations and their environments- Use systems theory to guide your understanding and practical application of public relations- Understand the make up of a public relations management team within an organisation - Identify and understand how a range of internal forces including culture, and power affect the practice of public relations - Identify and understand how a range of external forces including conflict, activism and corporate social responsibility affect the practice of public relations." @default.
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- W238112 date "2009-01-01" @default.
- W238112 modified "2023-09-26" @default.
- W238112 title "Public relations management in organisations" @default.
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