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- W2381291237 abstract "In recent years,the relationship between doctors and patients at hospitals has been tenser and tenser,and critical incidents have been occurring frequently.Media exert a bridge function of information dissemination during crises,and play the role of information spokesperson for public crises.In connection with the analysis of different dissemination characteristics of new media and traditional media and their different impacts on the emergence of crises, this thesis puts forward the media response strategies of hospitals in different periods.In the crisis lurking period,once hospitals detect online public opinion,they should consult and communicate with patients and their relatives in time,trying to settle the crises before they spread.In the crisis spreading period,hospitals can release real information via press conferences and control the spreading of crises by making full use of traditional media,thus minimizing the loss that the crises can bring.In the crisis breakout period,hospitals should boldly admit their own faults of medical treatment and errors of management,trying to win the support of media and public opinion.In particular,when the situation gets out of control because the hospitals fail to handle the crises properly in the above two periods,hospitals should still exchange views with patients and media sincerely,try to solve all problems,and rebuild a healthy medical order as soon as possible." @default.
- W2381291237 created "2016-06-24" @default.
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- W2381291237 date "2014-01-01" @default.
- W2381291237 modified "2023-09-26" @default.
- W2381291237 title "Media response strategies of medical disputes in hospital" @default.
- W2381291237 hasPublicationYear "2014" @default.
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