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- W2381330503 abstract "Ta-kung daily was one of the most influential newspapers,having been printed for the longest time in the history of modern journalism in China.As a piece of privatized newspaper,the importance of advertisement attracted much attention of press practitioners;especially,during the Xin-ji Ta-kung daily period,the advertisement had a remarkable progress.Its scale continuously expanded and its income greatly increased,which established a solid economic basis for its development.Meanwhile,the arrangement of advertisement continuously innovated and the categories became more varied,which marked that it gradually completed the transition to modern advertisement." @default.
- W2381330503 created "2016-06-24" @default.
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- W2381330503 date "2011-01-01" @default.
- W2381330503 modified "2023-09-28" @default.
- W2381330503 title "On the Advertisement and Its Characteristic of the Ta-kung Daily:Taking the Period from 1926 to 1937 For Example" @default.
- W2381330503 hasPublicationYear "2011" @default.
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