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- W2381398767 abstract "Due to the heterogeneity of demand,consumers would modify the existing products and services or develop new products and services to meet their own needs,namely consumers as innovators.The development of information and communication technology leads to consumers’greater willingness to innovate and the greater possibility in the innovation.There are more and more consumer innovators in practice and innovation ways,but current research,especially domestic one,has not given much attention to consumers as innovators.Based on the existing literature,this paper clarifies the concept of consumers as innovators,reviews the studies focusing on the influencing factors of alone and cooperation innovation,the ways of consumers dealing with their innovation and cooperative use of consumers as innovators,and develops the directions in future research based on the analysis of current literature." @default.
- W2381398767 created "2016-06-24" @default.
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- W2381398767 date "2013-01-01" @default.
- W2381398767 modified "2023-09-25" @default.
- W2381398767 title "A Review of the Literature of Consumers as Innovators and Prospects" @default.
- W2381398767 hasPublicationYear "2013" @default.
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