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- W2381848350 abstract "Practice teaching has always been a hot topic in the advertising education and advertising industry.This article classifies various types of practice into four patterns,including teachers go out and students go out,teachers go out and students back to school,teachers back to school and students back to school,teachers back to school and students go out.Then,we make a detailed comparative analysis of the characteristics of each one.Meanwhile,taking the advertising education of Nanjing University of Posts and Telecommunications as an example,it introduces the concept of Integrated Marketing Communication.The paper proposes that an optimized models which is suitable for the advertising development of institutions can be worked out only when the teaching model is integrated with the professional goals and characteristics of the institutions." @default.
- W2381848350 created "2016-06-24" @default.
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- W2381848350 date "2010-01-01" @default.
- W2381848350 modified "2023-09-24" @default.
- W2381848350 title "Research of Advertising Practice Teaching Model in Chinese Universities" @default.
- W2381848350 hasPublicationYear "2010" @default.
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