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- W2382166823 abstract "Consumer culture has become the impetus of economic activities under the circumstance of globalization. While consumers are involved in the production process during the experience of consumer culture, satisfactions of immaterial needs are leading to an increase in the value of human capital. It is a more evident phenomena that production is imbedded in consumption. Consumer culture is producing brand values and hierarchy values with symbol meaning. The impetus attributing to consumer culture has somehow promoted the innovations of business mode." @default.
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- W2382166823 date "2005-01-01" @default.
- W2382166823 modified "2023-09-24" @default.
- W2382166823 title "Impetus of Consumer Culture and Update of Business Mode under Globalization" @default.
- W2382166823 hasPublicationYear "2005" @default.
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