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- W2382248519 abstract "Hunan province is provided with the capacity to hold large-sized national and regional exhibitions while some problems still exist in MICE marketing such as backward marketing concept,unclear positioning,inadequate cooperation between governments,associations,enterprises and international organization,unsmooth marketing channel,imperfect network system and insufficient resource utilization.This paper put forwards some suggestions: on one hand,governments should maintain managerial system well;on the other hand,MICE companies should strengthen positioning and communicating so as to improve the overall level of Hunan MICE Marketing." @default.
- W2382248519 created "2016-06-24" @default.
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- W2382248519 date "2008-01-01" @default.
- W2382248519 modified "2023-09-24" @default.
- W2382248519 title "Analysis on Present Situation of Hunan MICE Marketing and Countermeasures" @default.
- W2382248519 hasPublicationYear "2008" @default.
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