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- W2382393346 abstract "More and more enterprises with the development of interna tionalization are going to the world market, during which the interpretation of different cul tures will play an important role in their marketing and advertising strategies. This article will discuss the interactive relationship between cultural influen ces and marketing and advertising strategies, claiming that a specific culture e xerts influence on marketing and advertising strategies on the one hand, and vic e versa on the other." @default.
- W2382393346 created "2016-06-24" @default.
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- W2382393346 date "2003-01-01" @default.
- W2382393346 modified "2023-09-22" @default.
- W2382393346 title "Cultural influences on marketing and advertising strategies" @default.
- W2382393346 hasPublicationYear "2003" @default.
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