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- W2382496736 abstract "The creative in advertising should be more a discipline on human nature rather than just a combination of colors,images and fonts in a simple way.A great creative does not make overstatement or pointless decoration on the product or its functionality.Instead,a great creative strongly impacts and impresses the consumers with simple,clear and sometimes dramatic message based on the insights and analysis and researches on the human nature and consumer behavior.Only having achieved on this level can a creative be considered as a perfect merge of sciences and arts,which makes it possible for the works to be successful in terms of both business and creativity." @default.
- W2382496736 created "2016-06-24" @default.
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- W2382496736 date "2009-01-01" @default.
- W2382496736 modified "2023-09-28" @default.
- W2382496736 title "Thoughts on Creative in Advertising and its Trend" @default.
- W2382496736 hasPublicationYear "2009" @default.
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