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- W2382525115 abstract "With the increase of the scale of undergraduate enrollment,each university should have its proper brand strategies.The value of university’s brand lies in having immense priorities of competition,and the power of facilitating the integration of resources to improve its fame to the consumers.It is advisable,in the course of brand strategic construction,to consider the definition of its kernel value,individuality,spirituality,stature as well as possibility of added value.In search of the famous universities in the world,we can draw that their advantages lying in what they have insisted on is the difference strategy." @default.
- W2382525115 created "2016-06-24" @default.
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- W2382525115 date "2008-01-01" @default.
- W2382525115 modified "2023-09-22" @default.
- W2382525115 title "Study on the implementation of brand strategy in universities" @default.
- W2382525115 hasPublicationYear "2008" @default.
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