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- W2382631236 abstract "In the post-crisis era, China's economy has developed rapidly with increasingly fierce competition among different brands. More and more companies are now carrying out charity marketing in some big events to advertise their businesses and enhance their brand equity. Under the background of diversification of marketing communication perspectives and uprising of companies' social responsibility, it is practically significant to study companies' charity marketing. L'Oreal Expo Etiquette Forum, for example, is an activity that meets the need of the market and find common points with relevant stake holders so that it integrates perfectly with the brand, which provides beneficial enlightenment for the strategy of charity marketing, that is, we should pay attention to the interactivity, conformity and integrity of the communication." @default.
- W2382631236 created "2016-06-24" @default.
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- W2382631236 date "2014-01-01" @default.
- W2382631236 modified "2023-09-23" @default.
- W2382631236 title "Exploration on the Strategy of Charity Marketing: A Case Study on “L'Oreal Expo Etiquette Forum”" @default.
- W2382631236 hasPublicationYear "2014" @default.
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