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- W2382949266 abstract "The economic benefit brought by advertisements is of vital importance to the development of science journals. In this paper,both the advertising necessity and principles for science journals were introduced. In addition,advertising strategies for these journals were discussed. One of the strategies is to find the journals' own position in the market,such as learning the sector they belong to and the characteristics of their readers. The second strategy is to pinpoint their target customers to carry out customized marketing activities. The third strategy is to set up a sense of serving customers and make up customer-tailored advertising schemes to achieve the best promotion effect. Moreover,try the best to maintain a steady cooperation relationship with their customers and carry out effective communications with them by using as many ways as possible." @default.
- W2382949266 created "2016-06-24" @default.
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- W2382949266 date "2015-01-01" @default.
- W2382949266 modified "2023-09-25" @default.
- W2382949266 title "On Advertising Strategies for Science Journals" @default.
- W2382949266 hasPublicationYear "2015" @default.
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