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- W2382965651 abstract "The paper analyses various factors of the success of NBA All Star Games,including the dazzling stars basis、mature packaging and design、global development strategy and innovative performance thinking.The paper also analyses the cultural connotations of NBA All Star Games,including that NBA All Star Games is the historical drive of the development of NBA and points out that the NBA All Star Games is the embodiment of American Hollywood entertainment spirit,the American commercial culture and the American multi-culture and humanistic care of teenagers and the disabled.The paper also points out the shortages of CBA All Star Games,such as excessive copy、the lack of innovation,games only、the lack of entertainments,the insufficient tangible and intangible services of venues,the troubled operations of the organizers.The paper proposes some suggestions to the CBA All Star Games." @default.
- W2382965651 created "2016-06-24" @default.
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- W2382965651 date "2012-01-01" @default.
- W2382965651 modified "2023-09-25" @default.
- W2382965651 title "Research of NBA All Stars Games——On the lack of the CBA All-Star Game" @default.
- W2382965651 hasPublicationYear "2012" @default.
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