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- W2383204722 abstract "Since 2012,the word retailing has appeared frequently in the media and seminars,but the research on its connation,cause and countermeasure is still in its initial stages.In this paper,those questions have been explored and some conclusions have been drawn.First,the connation of omni channel retailing refers to the cross-channel sales behaviors combined and integrated from an enterprise's retailing channel types,which is to meet the customers' integrated experience needs of shopping,entertainment and social interactions.These channel types include tangible shop,intangible shop,information media(website,call center,social media,Email,micro-blog,and micro-message),etc.Second,the reason for omni channel retailing is that due to information technology entering the era of social network and mobile network,a group has emerged to work and live on omni channel parasitically,which leads to the rise of omni channel shoppers,and every information transfer path becomes a retail channel.Third,the strategies of omni channel retailing need to consider the constant nature of retailing(such as sales,entertainment and social contacts) and also the content changes in 5 retailing flows(such as customer flow,shop flow,information flow,capital flow and logistics flow),and the enterprises should make the decision of multi-channel combination and integration strategy according to target customers and marketing position." @default.
- W2383204722 created "2016-06-24" @default.
- W2383204722 creator A5068959729 @default.
- W2383204722 date "2013-01-01" @default.
- W2383204722 modified "2023-09-23" @default.
- W2383204722 title "Connation,Cause and Countermeasures of Omni Channel Retailing——Further Discussion on How to Meet China Multi Channel Retailing Revolution Storm" @default.
- W2383204722 hasPublicationYear "2013" @default.
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