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- W2383362092 abstract "The 2010 World Expo with the subject ofThe city makes life happieris an important turning point to realize the science development and construct harmonious society. This paper tries to let the culture marketing idea pour into Shanghai Expo and introduce the strategy that should be paid attention to by comprehensive SWOT analysis." @default.
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- W2383362092 title "Culture Marketing:Making Shanghai World Expo the Global Brand" @default.
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