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- W2383372147 abstract "With the development of the market economy, especially with China's entry into WTO, great number of commodities comes into China; meanwhile, more domestic commodities are exported to the international markets. So, it is significant to translate well the names of commodities. However, the requirement to the translators is very harsh, because they are required to not only take into account the cultural difference, the different aesthetic psychology of the consumers of different nations, but also know the unique aesthetic properties contained in the names of commodities. Therefore, only when the translators exert themselves to improve their cultural attainment and aesthetic accomplishment as well as their translating skills and principles, can they translate the names of commodities well. This paper, by analyzing aesthetic psychology and aesthetic properties, studies aesthetic principles applied to translating the names of commodities." @default.
- W2383372147 created "2016-06-24" @default.
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- W2383372147 date "2002-01-01" @default.
- W2383372147 modified "2023-09-24" @default.
- W2383372147 title "Aesthetic Principles Applied to Translating Names of Commodities" @default.
- W2383372147 hasPublicationYear "2002" @default.
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