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- W2383449596 abstract "The importance of consumer psychology was discussed from psychology effect, psychology strategy, and the psychology requirement of consumers. The purpose was to help the correct positioning of color, appearance, and design. It was put forward that good application of consumers'psychology would become more and more important in merchandise production, packaging, and marketing." @default.
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- W2383449596 date "2007-01-01" @default.
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- W2383449596 title "Merchandise Packaging and Consumer Psychology" @default.
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