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- W2383736602 abstract "Modern marketing channels are emerged to meet the needs of the commercial development. Compared with traditional marketing channels, it is a kind of organization network with professional management and centralized planning, which can improve the channel's operating efficiency and business benefits. Chain operation and electronic commerce, the two main forms of the modern marketing channels, have their own special advantages which not only save the time and the cost in operation, but also expand market share. Therefore, the risk of running can be reduced. However, the modern marketing channels are not absolutely omnipotent, and there exists a series of problems during the operation, which can be solved by innovation." @default.
- W2383736602 created "2016-06-24" @default.
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- W2383736602 date "2014-01-01" @default.
- W2383736602 modified "2023-09-26" @default.
- W2383736602 title "Analysis on Advantage and Disadvantage of Traditional Marketing Channels and Modern Marketing Channels" @default.
- W2383736602 hasPublicationYear "2014" @default.
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