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- W2384106831 abstract "Innovative business-to-customer(B2C) business models are emerging to attract an increasing number of online customers in China.Logistics service providers play a central role for a Chinese customer's decision to purchase online.This paper investigates the importance of logistics services in the online purchase decisions of Chinese customers.This paper investigated the importance and relationships of a customer's perceptions of logistics service,related product values,business flow,corporate images projected by an online vendor.We then proposed a research model to integrate key success factors of B2C business.A survey was conducted with users of a leading B2C company in China.The collected data were analyzed using the structural equation modeling method.Our analysis results showed that corporate image has a significant and positive effect on the perceived quality of logistics service,thereby affecting an online shopper's satisfaction.Two suggestions for online retailers to improve customer satisfaction were drawn from the findings.Online vendors can improve their customers' perceived quality of logistics services by improving their corporate image.Online vendors can also collaborate with upstream supply chain partners to improve the product and quality development process." @default.
- W2384106831 created "2016-06-24" @default.
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- W2384106831 date "2011-01-01" @default.
- W2384106831 modified "2023-09-28" @default.
- W2384106831 title "An Empirical Research on Online B2C Customer Perceptions of Logistics Services and Related Factors" @default.
- W2384106831 hasPublicationYear "2011" @default.
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