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- W2384169976 abstract "The practice and experience of the retailers in the west indicate that to develop intellectual property-based brands is a necessary choice for reducing costs,increasing profitability,and practising differentiate operation,building enterprise image and increasing competitiveness.To promote effective implementation of the strategy of intellectual property-based brands,the necessity of intellectual property-based brands,information about native retailers' intellectual property-based brands and major problems that retailers face,are explored.Moreover,the necessary conditions and problems to be solved are discussed." @default.
- W2384169976 created "2016-06-24" @default.
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- W2384169976 date "2007-01-01" @default.
- W2384169976 modified "2023-09-27" @default.
- W2384169976 title "Reflections on retailers' practice in the strategy of intellectual property-based brands in China" @default.
- W2384169976 hasPublicationYear "2007" @default.
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