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- W2384278350 abstract "Under information asymmetry, the spread effect of brands can be found in products market. Among and within different brands, there exist externalities, which become distinctive in open economy. With such brand spread effect, new ways of brand management can be developed." @default.
- W2384278350 created "2016-06-24" @default.
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- W2384278350 date "2005-01-01" @default.
- W2384278350 modified "2023-09-24" @default.
- W2384278350 title "Information Asymmetry, Spread Effect and Brand Management in Enterprises" @default.
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