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- W2384291777 abstract "Experience Marketing, a new way of thinking, is developed from the old marketing conceptions. It is now in a wide research and application. Starbuck's using of Experience Marketing has always been a hot topic and thus make it an example of using Experience Marketing successfully. Analyzing the success of Starbuck can help us better and deep understand Experience Marketing." @default.
- W2384291777 created "2016-06-24" @default.
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- W2384291777 date "2004-01-01" @default.
- W2384291777 modified "2023-09-27" @default.
- W2384291777 title "The Experience Marketing strategy of Starbuck" @default.
- W2384291777 hasPublicationYear "2004" @default.
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