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- W2384359035 abstract "With comparison of characteristic meanings between Baixiang in Chinese and white elephant in English, this paper studied feasible solutions to translation of Chinese trademark Baixiang from perspectives of trademark’s naming characteristics, principle of equivalence, cultural features of Chinese and English language, target market consumer’s cultural acceptance and their aesthetics values." @default.
- W2384359035 created "2016-06-24" @default.
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- W2384359035 date "2007-01-01" @default.
- W2384359035 modified "2023-09-24" @default.
- W2384359035 title "C/E translation of Baixiang (white elephant) trademark in international trade" @default.
- W2384359035 hasPublicationYear "2007" @default.
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