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- W2384558139 abstract "Since entering the 21st century,the living standards of people are increasing everyday.At the same time,people's requirements of the quality of daily dietary are increasing gradually.To implement green marketing strategy is the general trend for food enterprises.However,due to incomplete information of the green market,the lack of awareness of green consumption of consumers,as well as slack government supervision and other factors,green marketing implement difficult.This paper discusses the Games between consumer and green food enterprises,between non-green marketing food enterprises and false-green marketing food enterprises.Being based on these,the author puts forward suggestions." @default.
- W2384558139 created "2016-06-24" @default.
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- W2384558139 date "2009-01-01" @default.
- W2384558139 modified "2023-09-23" @default.
- W2384558139 title "The Consumers Game Analysis of Green Marketing of Food Enterprises" @default.
- W2384558139 hasPublicationYear "2009" @default.
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