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- W2384595890 abstract "Under the attention economy mode,the brand means the way of the city′s survival and development.Attention economy puts forward the corresponding requirement to the creating of city brand: one is outstanding individual character,quickly attracting attention;the second is marketing consciousness,good at creating and promotion.Considering the characteristics of Shijiazhuang city,analyses are made on how to highlight individual character from history and culture,the city spirit and urban landscape.Meanwhile,it should be noted that attention is not gained spontaneously.It requires the cooperative efforts of the government,enterprises and citizens,which involves a good government credit,product worthy of trust,well-fed and well employed people." @default.
- W2384595890 created "2016-06-24" @default.
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- W2384595890 date "2012-01-01" @default.
- W2384595890 modified "2023-10-08" @default.
- W2384595890 title "The Creating of the City Brand under the Attention Economy Mode in Shijiazhuang" @default.
- W2384595890 hasPublicationYear "2012" @default.
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