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- W2384604602 abstract "TV Advertising Effectiveness can be categoried into economical effectiveness,social effectiveness and psychological effectiveness.Central to the effectiveness of a TV commercial is the psychological effectiveness.Through an empirical study of the TV commercial of Little Swan washer,the perceived reliability,retentivity,behavioral effectiveness and the appetency of the commercial have been evaluated.Based on the knowledge from this study,we propose that before the advertisement is turned out its psychological effectiveness should be so evaluated for it to fit the market and the consumers." @default.
- W2384604602 created "2016-06-24" @default.
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- W2384604602 date "2006-01-01" @default.
- W2384604602 modified "2023-09-27" @default.
- W2384604602 title "Effectiveness of Little Swan washer TV commercial:an empirical study" @default.
- W2384604602 hasPublicationYear "2006" @default.
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