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- W2384638665 abstract "After our country joins WTO,the international publication capital will get into the Chinese market,the local book market will be subjected to the rigorous situation of huge impact,and men of insight in the publication field have fully realized the real value book brand can bring to the press.The publisher needs to make the implementation of brand strategy,to create book brand with meticulous care,and to enhance strength continuously,so as to expand a market,create benefit and promote the development and the prosperity of publishing business.Therefore,under such kind of circumstance,based on the influence of the network on publishing brand,this paper will discuss methods of creating publishing brand by employing network." @default.
- W2384638665 created "2016-06-24" @default.
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- W2384638665 date "2008-01-01" @default.
- W2384638665 modified "2023-09-24" @default.
- W2384638665 title "Creating a New State of Publishing Brand by Relying on Network" @default.
- W2384638665 hasPublicationYear "2008" @default.
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