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- W2384681131 abstract "Objective To study some creative forms of Chinese elements in the TV advertising of liquor. Methods Creative forms of Chinese elements in the TV advertising are divided into three categories,using the actual cases of alcohol advertising,it analyzed the creative form of Chinese elements in the alcohol advertising. Conclusion It proposed 7different creative combination forms of Chinese elements in the TV advertising of liquor,consciously using different Chinese elements combination in the creative advertising,to better express the advertising strategy to attract the attention of consumers." @default.
- W2384681131 created "2016-06-24" @default.
- W2384681131 creator A5056028187 @default.
- W2384681131 date "2014-01-01" @default.
- W2384681131 modified "2023-09-23" @default.
- W2384681131 title "Creative Form of Chinese Elements in the TV Advertising of Liquor" @default.
- W2384681131 hasPublicationYear "2014" @default.
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