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- W2384683805 abstract "By conducting a survey of questionnaires and interviews,this research aims to find out the interests,travel intentions,possible travel partners and information resources of the potential foreign tourists,particularly from America and Australia,to 2008 Beijing Olympic Games so as to provide valuable information for the organizers of Beijing Olympic Games,relative businesses and individuals to establish their effective marketing strategy to attract more potential foreign spectators to Beijing Olympic Games.The survey suggests that there are about half(53%) of the respondents who are interested in Beijing Olympic Games,but only few(3.0%) of them currently have the intention to travel.It seems that the past experiences of whether having been to Chinaand whether often travelling abroad to watch sporting events have a significant impact on their travelling intentions.In addition,the possible travelling partners are friends or family,and the primary information resource for Beijing Olympic Games is Internet." @default.
- W2384683805 created "2016-06-24" @default.
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- W2384683805 date "2006-01-01" @default.
- W2384683805 modified "2023-09-24" @default.
- W2384683805 title "A Study on the Interests and Travelling Intentions of Potential Foreign Tourists to 2008 Beijing Olympic Games" @default.
- W2384683805 hasPublicationYear "2006" @default.
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