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- W2384712257 abstract "Marketing culture is the idea of instructing enterprise value chain operation.It plays the role of inducting the consumption culture and disseminating the enterprise culture.Along with the product circulatory flow,the marketing culture assumes the spiral loop under the fluctuation function.The marketing culture cultivation needs the close coordination of the various links on the enterprise value chain to reduce the entropy,transform it to the equilibrium state." @default.
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- W2384712257 date "2011-01-01" @default.
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- W2384712257 title "Producing Mechanism and Cultivating Path of Enterprise Marketing Culture" @default.
- W2384712257 hasPublicationYear "2011" @default.
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