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- W2384888096 abstract "The Qixing farm is a large-scale farm in reclamation area of Heilongjiang with a solid agricultural foundation but it started late in branding operation of agricultural products.With the development of globalization,agricultural products from other countries flowed into the domestic market and China's domestic market became more competitive.Therefore,it is vital to promote the brand image effectively,increase marketing efforts and complete the transformation from traditional agriculture to modern agriculture by controlling the upstream and the downstream of the industrial chain and getting rid of the old development pattern,which depended on selling raw materials.Based on the development status of the farm,this paper analyzed the factors that influenced the process of brand promotion and proposed specific suggestions on how to promote the brand and how to improve the marketing mode." @default.
- W2384888096 created "2016-06-24" @default.
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- W2384888096 date "2012-01-01" @default.
- W2384888096 modified "2023-09-28" @default.
- W2384888096 title "The research of brand promotion strategies and marketing modes of agricultural products in the Qixing farm" @default.
- W2384888096 hasPublicationYear "2012" @default.
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