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- W2385181956 abstract "Marketing operation has become a hot topic in broadcasting industry.In order to realize the harmonious developments of social and economical benefits,it's of vital importance to probe into the operating rules,seek the new way to develop marketing operation of broadcasting with Chinese characteristics.Separation of management from operation and production from broadcasting are the base to establish market leaders and clear property rights.Extension of industrial chain and breaking the single-profit model is the support to speed up the formation of copyright economy.Cultural marketing is the weapon to enhance the brand core competency of happiness.Cooperation with new media and cross-media development is the effective way to create new economic growth point." @default.
- W2385181956 created "2016-06-24" @default.
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- W2385181956 date "2010-01-01" @default.
- W2385181956 modified "2023-09-25" @default.
- W2385181956 title "Probing into Marketing Operation of Golden Eagle Broadcasting System" @default.
- W2385181956 hasPublicationYear "2010" @default.
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