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- W2385280596 abstract "As the Era of globalization coming,China's movie industry faces new challenges.Domestic films are no longer to settle for developing domestic marketing.It should look at the world and participate in the international market competition.To enhance it's competitiveness in overseas markets,domestic films should enhance external brand image building and explore mature external marketing strategy." @default.
- W2385280596 created "2016-06-24" @default.
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- W2385280596 date "2010-01-01" @default.
- W2385280596 modified "2023-09-28" @default.
- W2385280596 title "The Brand Building and External Marketing of Domestic Films in the Era of Globalization" @default.
- W2385280596 hasPublicationYear "2010" @default.
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