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- W2385916565 abstract "The development of hotel industry relies heavily on the external economic environment,with the integration of global market and economy,huge crisis existed in front of the Hotel Industry.Under this circumstance,the strategy of Global Branding becomes the best choice for hotel industry.For the domestic Hotel groups,the biggest challenge must be how to compete with the top international hotel groups in the world,who have rich experience in international brand expansion and a strong financial background.To win the combat,a reasonable and feasible international strategy for branding will be the key point.The paper starts with the present development status and features of the international branding in domestic hotel industry.By the method of comparative study,the lag between domestic and abroad hotel groups and the obstacles in front of the domestic hotel groups are analyzed.Finally the paper comes up with the international branding strategy for the long-term development of local hotel groups." @default.
- W2385916565 created "2016-06-24" @default.
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- W2385916565 date "2009-01-01" @default.
- W2385916565 modified "2023-09-28" @default.
- W2385916565 title "Study of Brand Internationalization Strategy in Hotel Groups of Our Country" @default.
- W2385916565 hasPublicationYear "2009" @default.
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